Ripple: Prices Have Dropped, So Why Is It Quietly Changing the 'Game'?

▲ XRP (XRP, Ripple) ©

Although prices have collapsed, Ripple is quietly penetrating the market's core bottlenecks, changing the game itself.

According to crypto media outlet Bitcoinist on April 29 (local time), despite XRP (XRP, Ripple) falling more than 60% from its 2025 high, Ripple is focusing on building 'custody' infrastructure, which has been identified as the biggest obstacle to institutional adoption.

Ripple recently defined custody not merely as a storage function, but as a 'governance layer' where all financial activities operate. This is based on the judgment that all areas, including payment infrastructure, tokenization, and treasury operations, can only function on a secure and regulatory-compliant foundation. This aligns with the understanding that the existing cryptocurrency market was hindered by a structural limitation: a 'lack of trust-based infrastructure,' rather than speed or cost.

To address this, Ripple is building institutional-friendly infrastructure through the acquisition of Palisade, integration with Chainalysis, and collaborations with Securosys and Figment. Concurrently, it is expanding partnerships with global banks and is pursuing collaboration with Korea's Kyobo Life Insurance on blockchain-based custody and on-chain payment infrastructure. In Europe, collaborations are underway with Intesa Sanpaolo, BBVA, DBS Bank, DZ Bank, and others.

XRP, in particular, is at the center of this structure. Although Ripple is a payment company, it is positioning XRP not merely for simple remittances, but as a core asset that connects with tokenized assets within a regulated environment and moves liquidity between markets. Ripple Custody supports not only XRP but also staking for proof-of-stake based networks like Ethereum and Solana, designed to enable institutions to utilize cryptocurrencies within the existing financial system.

Ultimately, Ripple's strategy is clear: to seize control of the 'foundation of the financial system,' not just to compete on payment speed. XRP functions as a key axis connecting regulation and liquidity within this structure, and analysis suggests it is permeating institutional-centric financial infrastructure while the market isn't paying attention.

*Disclaimer: This article is for investment reference only, and we are not responsible for any investment losses based on it. The content should be interpreted for informational purposes only.*