Founder Charles Hoskinson said that for the Cardano (ADA) ecosystem to grow further, its narrative needs to be reset. According to CryptoBasic, he stated in an interview with CoinDesk, "Cardano's biggest challenge is not technological innovation, but informing the market that the project continues to evolve. Cardano reached $3.1 during the 2021 bull market, rising to 3rd in market capitalization, but it has been overshadowed by competing networks such as Ethereum (ETH) and Solana (SOL). However, the Cardano community is still active. This means it's a marketing and branding issue." He further emphasized, "In the future, Cardano is anticipating upgrades like Leios for expanding transaction throughput and Peras for improving speed. EMURGO, which previously handled the commercial sector, has largely failed. Future plans include leadership restructuring and strengthening governance."
