Bloomberg reported that Morgan Stanley has launched a cryptocurrency trading service on its online brokerage platform, E*Trade. Morgan Stanley applies a fee of approximately 0.5% based on the transaction amount. This is lower than Coinbase, Robinhood, and Charles Schwab. The service is currently in a pilot phase and is expected to expand to all 8.6 million E*Trade customers by the end of this year. Morgan Stanley is expanding cryptocurrency-related services across its business to attract customers who previously had to use other platforms into its own financial ecosystem. Previously, Morgan Stanley listed the BTC spot ETF, MSBT, on April 8.