Ripple Takes Over Bitcoin's Party Front Yard, Why Is It Hotter Than the Bitcoin Event?

▲ Source: Ripple X

In the midst of the largest Bitcoin (BTC) conference, where the attention of global virtual asset investors was focused, the XRP (Ripple) camp made a bold move to seize market dominance by launching a massive advertising blitz that covered the entire city of Las Vegas.

According to cryptocurrency media outlet Bitcoinist on May 1 (local time), XRP advertisements appeared in major hotels throughout downtown Las Vegas during the Bitcoin 2026 event, which was held at the Venetian Resort from April 27 to 29. In particular, a large advertisement with the provocative message "Raise the Standard" was displayed at the Conrad Las Vegas hotel, located just outside the entrance of the Bitcoin event venue, instantly capturing the attention of tens of thousands of attendees.

At the Treasure Island Hotel on the Strip, a message stating "XRP is unbroken" was posted. This is interpreted as a powerful representation of the community's pride in overcoming years of fierce legal battles with the U.S. Securities and Exchange Commission (SEC). Furthermore, at Harrah's Las Vegas, the company actively promoted its enterprise solution, Ripple Treasury products, to financial industry professionals with the slogan "Don't gamble with cash flow predictions."

News of the large-scale advertising campaign quickly spread across social media, igniting the community. Ray Fuentes, an ecosystem community builder, shared videos of the advertisements throughout the city, calling XRP's takeover of Las Vegas a monumental moment that shows the market's tide is turning. Beth, a major network validator, also cited the video and praised it for offering something to look up to for those attending the event.

In contrast to the fervent excitement outside the venue, testimonies emerged that the interior of the Bitcoin event hall was rather quiet. Abdullah Abs Nasif, host of the Good Evening Crypto Show, personally released a video of the event hall's interior, showing noticeable empty seats, and remarked that it was like a ghost town. He made a pointed joke, saying such a lack of attendance would never happen to the XRP community, which boasts strong solidarity. Meanwhile, XRP maintained a solid performance around $1.37 during this period, drawing market attention.

Immediately after the Bitcoin event concluded, from April 30 to May 1, XRP Las Vegas 2026, the world's largest single-token event, will take over at Paris Las Vegas. Through this event, the camp plans to accelerate the expansion of the global financial ecosystem by focusing on practical blockchain use cases such as network development, real-world asset tokenization, cross-border payments, and institutional investor adoption.

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