Coindesk reported that the prediction market platform XO Market is emerging as a rival to Polymarket and Kalshi. While existing major platforms operate like Netflix, where an internal team selects and provides markets, XO Market allows users to directly create prediction markets and share profits. XO Market explains that this is similar to YouTube and individual channels. Since its mainnet beta launch in November last year, XO Market has secured over $150 million in trading volume, more than 30,000 users, and over 600 active markets. It is also preparing to launch XO Vaults, which will open up the liquidity provision area, previously monopolized by market makers, to general users.
