Let's collect Bitcoin and eat pizza... Upbit offers benefits to 2,026 people for Pizza Day

“Do you know what May 22nd is?”... Upbit spreads positive influence for ‘Pizza Day’

▲ [Photo] Upbit delivers pizza to child care facilities for 'Pizza Day'

Dunamu, which operates Upbit, the largest virtual asset exchange in Korea, is launching a large-scale sharing campaign to celebrate ‘Bitcoin Pizza Day’ (May 22nd), a symbolic anniversary in the virtual asset industry.

Dunamu (CEO Oh Kyung-seok) announced on the 30th that it has selected actor Go Kyung-pyo as its brand model and will launch the ‘2026 Upbit Pizza Day’ campaign under the slogan “Do you know what May 22nd is? It’s Upbit Pizza Day.”

‘Bitcoin Pizza Day’ commemorates the first physical virtual asset transaction, where 10,000 Bitcoins (BTC) were exchanged for two pizzas on May 22, 2010. It is regarded as the first instance where a virtual asset was used as a payment method in the real economy.

Dunamu has held ‘Upbit Pizza Day’ annually around this time since 2019. Especially since 2022, it has transitioned from a simple event to a member-participatory donation method, delivering pizzas to children and teenagers in child care facilities nationwide. The cumulative donation volume has reached 13,453 pizzas as of last year.

This year’s campaign also focuses on spreading positive influence. Upbit will hold a ‘Pizza Support Card Event’ until May 8th. Warm messages of support written by members will be delivered to children and teenagers nationwide along with sponsored pizzas. 300 participants selected by drawing will receive a limited edition ‘Daisy Pizza’ jointly developed with Papa John’s.

Practical benefits linked to virtual asset investment have also been prepared. Among members who newly apply for Bitcoin ‘Coin Collecting (installment investment)’ and complete at least one purchase by May 19th, 2,026 people will be drawn to receive a Papa John’s pizza set (Super Papa’s, Chicken Strips, Cola) worth 40,000 won.

Yoon Sun-joo, Dunamu’s Chief Brand Impact Officer (CBIO), said, “Bitcoin Pizza Day is a historical and symbolic day when digital assets expanded into real life. As we have prepared a meaningful event this year where members’ participation directly leads to donations, we hope more users will experience the joy of sharing together.”

*Disclaimer: This article is for investment reference only and is not responsible for investment losses based on it. The content should be interpreted for informational purposes only.*