Even if you don't know the artwork's name, start with a question... Google lowers the museum barrier with AI

▲ Photo: AI generated image

For those interested in museums but unsure where to start, a new way of exploration has emerged. Instead of precisely typing in the artwork's title or artist's name, users can now ask questions in full sentences about what they've always wondered. Google has revamped its cultural content service, 'Google Arts & Culture,' expanding the cultural appreciation experience using AI.

On the 28th, Google announced on its official blog that it has revamped its mobile app for the service's 15th anniversary and begun its global rollout. The core feature is conversational search. When a user asks a question, the app provides explanations along with images and thematic stories drawn from the resources of partner institutions. Google cited exploring "cats in art" or "Impressionist museums in Paris" as examples of exploration.

The ability to start a search with a question is significant for beginners. It reduces the burden of "what do I need to know to search?" For example, if you are interested in animal paintings, you can start with that theme, choose a work you like, and then broaden your interest to the artist and the background of its creation. Even before mastering specialized terminology, you can use a subject you like as a starting point for cultural appreciation.

Experiential AI features have also been added. 'Chrono Look' is a feature that allows users to virtually try on costumes from various eras, while 'Dial-an-Artist' recreates a conversation with historical figures and about their works. The home screen now gathers short cultural stories and experiential features, and 27 new destinations have been added to the city guide.

Virtual conversations with artists can enhance the enjoyment of appreciation, but they should be distinguished from actual statements. Google also describes this feature as a 'simulated conversation.' Even if the on-screen character gives a plausible answer, it should not be quoted as if it were a letter or interview left by the artist. It is best to verify any information gained from the conversation by looking up artwork descriptions and resources from the collecting institutions.

There is also room to connect with existing appreciation features. The official service offers high-resolution artwork viewing, 360-degree videos, and exploration of famous sites via Street View. After finding an artwork of interest through a question, users can zoom in to examine detailed expressions or explore related locations to continue their exploration.

Readers planning a trip can use it to preview the cultural content of their destination city. However, the fact that an artwork is featured online does not mean it is currently on display at the physical location. Actual visit schedules should be confirmed by checking the museum's exhibition list, closing days, and reservation information.

Usage conditions also need to be checked. Google announced that the revamped app is being distributed via Google Play and the Apple App Store. The Apple App Store page confirmed that the app is listed as free. However, this official announcement did not specify the scope of Korean language support for the new AI features or the detailed rollout schedule by country. The ability to download the app should be distinguished from the implication that all new features are available in Korean.

A notable aspect of this revamp is the attempt to connect everyday curiosity with artworks and resources. For those who found exhibitions difficult, they can start with a familiar theme like a favorite animal, color, or a city they wish to visit. By reading AI explanations and then looking at the actual artworks again, cultural appreciation can lead to a more specific personal experience.