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▲ Ripple, XRP, Louisville Athletics, basketball court/AI-generated image
Ripple has signed a multi-year contract with Louisville, a prestigious U.S. college basketball program, to feature the XRP logo on its home game court.
According to Coingape on September 15 (local time), Ripple has entered into a multi-year sports partnership with Louisville Athletics. The collaboration will begin with the 2026-2027 season. The XRP logo will be displayed on the Denny Crum Court during all home games for both men's and women's basketball teams. The existing Coach Denny Crum logo will remain inside the three-point line.
XRP brand exposure will not be limited to the court. Related promotional materials will also be placed on courtside billboards visible on TV broadcasts and inside the KFC Yum! Center. Louisville also plans to announce the partnership through digital channels, social media, and radio broadcasts for both men's and women's basketball teams.
Josh Heird, Vice President and Director of Athletics at Louisville Athletics, stated, "Ripple was very deliberate in partnering with the best basketball brands, and we are proud that Louisville is one of the programs chosen." He explained that Louisville basketball's tradition, national brand influence, and fan base were the reasons behind this agreement.
The agreement also includes financial and technology education programs. Ripple will sponsor educational programs for Louisville student-athletes and university members, explaining traditional finance and digital assets. Kim Damron, President of Learfield Sports Properties, said, "Louisville is one of the most respected programs in college basketball," adding, "We are proud to implement an innovative partnership with the Cardinals and expand XRP's presence in collegiate sports."
This agreement marks an instance where the XRP brand expands its reach into U.S. collegiate sports. Starting from the 2026-2027 season, the XRP logo will be displayed at every Louisville men's and women's basketball home game, along with stadium advertising, media promotion, and financial and digital asset education programs.
[Article Key Summary]
-Ripple has signed a multi-year contract with Louisville Athletics to display the XRP logo on the men's and women's basketball home courts starting from the 2026-2027 season.
-The XRP brand will also appear on courtside advertisements, inside the stadium, on digital and social media, and in radio broadcasts.
-Ripple will also sponsor financial, technology, and digital asset education programs for Louisville student-athletes and university members.
*Disclaimer: This article is for investment reference only, and we are not responsible for any investment losses based on it. The content should be interpreted for informational purposes only.*
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