Ripple has signed a multi-year sports partnership with Louisville Athletics at the University of Louisville, introducing XRP branding to the Louisville basketball team's home stadium starting from the 2026-27 season. Under this agreement, the XRP logo will be prominently displayed on the Denny Crum Court at the KFC Yum! Center and will also be exposed through broadcast signage and social media for both men's and women's basketball teams. Additionally, Ripple will sponsor financial and technology education programs for University of Louisville student-athletes and the campus, covering traditional finance and digital assets. Through this collaboration, initiated as part of the expansion of crypto companies' university sports marketing, Ripple aims to simultaneously enhance public brand awareness and broaden its infrastructure.
