Upbit Expands Market Even in Downturn…Dunamu Partners with Seoul to Expand Youth Financial Education

▲ [Photo Material] Upbit Logo ©

As the cryptocurrency market downturn prolongs, Dunamu, the operator of Upbit, has gone beyond simply boosting transactions to expand the market base and strengthen investor education. The strategy is to expand digital financial education for young people in cooperation with the Seoul Metropolitan Government, thereby fostering a healthy investment culture.

According to Dunamu on the 10th, the company signed a Memorandum of Understanding (MOU) with the Seoul Metropolitan Government on the 9th to strengthen young people's economic and financial capabilities and promote a correct understanding of digital assets. Both parties agreed to establish a 'digital financial education model' that combines public and private efforts and to cooperate in enhancing young people's financial literacy and asset formation capabilities.

▲ [Photo Material] Dunamu signed an MOU with the Seoul Metropolitan Government to strengthen young people's economic and financial capabilities and promote a correct understanding of digital assets

This agreement is characterized by being an educational program that encompasses finance in general, not just simple cryptocurrency investment education. Dunamu will combine its own digital asset and future finance educational content with Seoul City's youth policy infrastructure to promote education covering asset formation, financial fraud prevention, rational consumption habits, and understanding the future financial environment.

The first program is the 'Up-Class Education' to be held in August at youth centers in Seoul. The educational content will cover everything from the basics of Bitcoin and blockchain to digital asset fraud prevention, various investment methods, and the latest digital financial trends such as stablecoins and Real World Assets (RWA). Subsequently, a '(tentative name) Youth Financial Golden Bell' focusing on economic common sense, financial issues, and the financial environment in the AI era will also be jointly hosted with the Seoul Metropolitan Government.

The industry is noting that this agreement is a step towards long-term market base expansion amidst declining trading volumes and shrinking investor sentiment. It is evaluated as a strategy to increase overall trust in the digital asset industry by enhancing financial literacy and spreading a sound investment culture, rather than attracting short-term transactions. In particular, Seoul is the largest youth-dense area in Korea, with approximately 2.86 million young people residing there, and the financial education for future investors is expected to have a significant impact.

Meanwhile, despite recent price rebounds, the cryptocurrency market's trading volume has struggled to recover. According to Upbit Datalab, as of the morning of the 10th, Upbit's 24-hour trading volume was approximately 628.7 billion won, a 34.56% decrease from the previous day, and the daily trading volume remained at around 597.1 billion won. While major cryptocurrencies like Bitcoin are showing signs of recovery in price, trading volumes continue to be at 'drought' levels. Industry experts evaluate Dunamu's partnership with the Seoul Metropolitan Government to strengthen financial education and investor protection amidst such market stagnation as a long-term strategy focused on restoring trust and expanding the base of the digital asset market, rather than merely increasing short-term transactions.

*Disclaimer: This article is for investment reference only, and we are not responsible for any investment losses based on it. The content should be interpreted for informational purposes only.*