Polymarket is accelerating its re-entry into the U.S. market through a large-scale marketing offensive, the Washington Post reported. It has currently formed partnerships with Major League Baseball (MLB), CNBC, CNN, and others, and is also carrying out promotional activities utilizing social media influencers. The strategy is to enhance the brand's legitimacy and market credibility through these efforts. Polymarket withdrew from the U.S. market four years ago after reaching an agreement with the U.S. Commodity Futures Trading Commission (CFTC) regarding allegations of providing illegal derivative trading. Subsequently, it faced controversies including investigations by regulatory authorities and a search and seizure at the CEO's home, but all related investigations have concluded since the change in administration. Currently, Polymarket is pursuing the resumption of its U.S. operations by offering CFTC-compliant sports betting products under the supervision of the CFTC.
