Upbit's transaction volume plummeted by 90%... Why it launched 'aggressive marketing' at The Hyundai Daegu

Upbit's transaction volume plummeted by 90% in a year, yet it's taking 'aggressive steps'... targeting regional customers for the first time at The Hyundai Daegu

▲ Upbit coin trading volume decline / AI generated image ©

Upbit, the largest virtual asset exchange in Korea, has embarked on aggressive marketing by expanding its offline customer touchpoints despite sluggish trading. With Upbit's transaction volume having decreased by more than 90% compared to last year's peak, it is accelerating the acquisition of new investors by operating a regional customer desk for the first time outside of Seoul.

According to Dunamu on the 8th, Upbit will pilot operate an 'Upbit Customer Desk' at the customer service lounge on the 8th floor of The Hyundai Daegu in Dongseong-ro, Jung-gu, Daegu, until September 23rd. This marks the first time a customer desk is being operated outside of Seoul. The customer desk will provide 1:1 offline consultations and new registration guidance services for customers who are new to Upbit or curious about how to use it.

This move is interpreted as a strategy to secure new users by broadening contact with regional customers amidst a prolonged trading slump. According to Upbit Datalab, as of 9:38 AM on the 8th, Upbit's 24-hour transaction volume fell below 1 trillion KRW again, reaching 904.874 billion KRW. The same-day transaction volume was only 46.449 billion KRW. This is more than a 90% decrease compared to approximately 11.62 trillion KRW on July 23rd last year, when Upbit's transaction volume reached its peak. It's an offline strategy aimed at expanding the user base amid continued trading contraction.

Upbit will also hold various on-site events during the customer desk operation period. Users who sign up for Upbit for the first time at the customer desk will receive a Bitcoin (BTC) exchange voucher worth 10,000 KRW. Additionally, one new registrant each month, totaling three people, will be drawn to receive a Bitcoin exchange voucher worth 1,000,000 KRW. The first 100 visiting customers will also receive Upbit branded merchandise.

Upbit plans to help customers who are not familiar with non-face-to-face services to access digital asset investment more easily. In particular, it aims to lower the entry barrier to digital asset investment by providing direct guidance on account opening and service usage during the consultation process. Dunamu plans to review the possibility of expanding regional customer touchpoints in the future based on the results of this pilot operation.

A Dunamu official stated, "We set up the customer desk to broaden our contact with regional customers and communicate more closely. We hope that customers who are new to Upbit services or curious about digital assets will visit without hesitation to receive service guidance."

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