"Capturing Future Customers"...Will Upbit's Financial Education Strategy Change the Industry Landscape?

▲ [Photo Material] Upclass Junior Quiz Competition Poster

Upbit has officially launched a financial literacy project that combines 'fun and participation' as it expands digital financial education for teenagers. It is evaluated that they are broadening their engagement with future generations through participatory content that goes beyond simple lecture-based education to include quizzes, donations, and inter-school competitions.

According to Dunamu on the 25th, Upbit will host the 'Upclass Junior Quiz Competition' for schools participating in its youth financial education program, 'Upclass Junior'. This event will run for approximately 7 weeks from May 18th to July 3rd, with students from 62 schools nationwide participating.

Upclass Junior is a youth-specific program of Dunamu's financial education brand, 'Upclass'. It focuses on enhancing teenagers' understanding of digital finance by incorporating not only economic common sense but also the latest digital technology trends such as Artificial Intelligence (AI), blockchain, and NFTs (Non-Fungible Tokens). Upbit is expanding the proportion of experiential content to help future generations understand the digital financial environment more naturally.

This quiz competition is designed to allow students to learn financial and economic knowledge by solving problems as if playing a game. Excellent schools will be selected based on factors such as school participation rates and average scores, and will be provided with an 'Upbit snack truck'. A total of four schools will be awarded, divided into metropolitan and non-metropolitan categories.

Notably, Upbit has combined social contribution elements, going beyond a simple event. The four excellent schools will each be given the opportunity to donate 3 million won to their local community in the school's name. A distinctive feature is that students directly decide the beneficiaries of the donation, linking financial education with community value education. Additionally, 500 participating students will be randomly selected to receive convenience store coupons worth 5,000 won.

Oh Kyung-seok, CEO of Dunamu, stated, "We plan to continuously expand participatory content so that teenagers can understand digital finance more easily and familiarly. Through Upclass, we will strive to expand the base of digital financial education and nurture future generations." In the industry, there are evaluations that Upbit is extending its brand influence beyond a trading platform to include financial education and social contribution areas.

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